Christoph met extensively with stake holders in scenes across the metros, sensed that it was owing season and advised the need to collaborate both locally, and internationally with German artists. In 2008, Ralph Christoph, Strategic Head of C/O Pop Festival, toured South Asia to research electronic music in the region, at the behest of the Goethe-Institut (German Cultural Centre).
#Electronica artists series
But the pivotal moment, which triggered a series of events, can be traced back, ironically, to a man from Cologne.
The foundations for such a varied talent pool of artists being introduced to Berlin culture are of course multi-layered. Among the names in this year’s book of exodus include Monica Dogra and Randolph Correia of Shaa’ir & Func, veteran trance DJ Ma Faiza, techno artists Ash Roy and Ashwin Mani Sharma, hip-hop guru DJ Uri, Delhi-based graffiti artist Dizy (Kajal Singh), online webzine Wild City’s founders Munbir and Sarah Chawla, Mumbai-based promoters Aneesha Kotwani (Regenerate) and Vivek Dudani (Shark & Ink). This year, over hundred Indian DJs, musicians, promoters and music fans will make their way to Berlin and Germany. Add to this a city legislation that recognizes the importance of the music scene (Berlin attracts over 60,000 clubbers from across the world every weekend), and you have the perfect concoction for its happy hedonism. They expected, like every first timer, a tourist hub famed for its nightlife, but stumbled into a lot more: historic, off-beat and itinerant venues steeped in history, endless parties, some of the lowest rents in Europe and a diverse music scene with over 300 music labels.
Malaker says that they thought of it as investment for their education and exposure. Kumar and Malaker made their self-planned and self-financed maiden voyage to the mecca of electronic music of their own accord back in 2009. (L-R) Gaurav Malaker and Avinash Kumar of Delhi-based audio visual collective B.L.O.T in Berlin
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